Brand & Packaging · March 15, 2026 · 8 min read · By Denis, Founder, MCI Eyelashes
Eyelash Box Design Guide: Materials, Finishes and Layout
Great lashes in bad packaging do not sell. Your box is the first thing customers see. It sets the price expectation before they even open it. Here is everything you need to know about custom eyelash packaging.
Why Packaging Matters for a Lash Brand
In the beauty industry, packaging is not just a box. For a lash brand it is often the first thing a customer touches, and it sets the price they expect before they open it.
- Customers read packaging design as a signal of quality
- A well-made box lets a brand ask a higher price for the same lashes
- The unboxing moment gets filmed and shared, which matters for lash brands on Instagram and TikTok
For private label lash brands, custom packaging is one of the most effective ways to justify a premium price point and build brand loyalty.
Types of Eyelash Box Styles
| Box Style | Description | Best For | Price Tier |
|---|---|---|---|
| ----------- | ------------- | ---------- | ------------ |
| Drawer box | Sliding tray inside outer sleeve | Premium brands, gifting | High |
| Magnetic lid | Hinged lid with magnetic closure | Luxury positioning | High |
| Window box | Clear window showing product | Mass market, retail | Mid |
| Book-style | Opens like a book | Gift sets, multi-pack | Mid-high |
| Kraft tray | Simple kraft paper tray | Eco brands, budget | Low |
| Clear acrylic case | Fully transparent case | Salon professional lines | Mid-high |
Most popular for private label brands: Magnetic lid (luxury feel, Instagram-friendly) and drawer box (high perceived value, great unboxing experience).
Packaging Materials
Rigid board Thick, structured cardboard that holds its shape. A common choice for premium lash boxes. Available in matte, gloss, or soft-touch lamination.
Kraft paper Eco-friendly, natural aesthetic. Popular with brands targeting sustainability-conscious consumers. Lower cost.
Velvet-covered Ultra-premium feel. Often used for high-end mink lash lines. Higher cost.
Acrylic Clear plastic cases. Good for salon professional lines where product visibility matters.
A common combination: rigid board with soft-touch matte lamination and a spot UV logo. It photographs well and feels premium at first touch.
Printing and Finishing Options
The printing and finishing choices have a big visual impact on perceived quality:
Printing methods: - CMYK full-color offset: Best for complex designs, photography, gradients - Pantone spot color: Precise brand color matching, essential for consistent brand identity
Finishing options: 1. Soft-touch matte lamination: Velvet-like feel, popular in beauty 2. Gold/silver foil stamping: A premium, luxury signal, especially on logos 3. Embossing / debossing: Adds tactile depth to a logo or brand name 4. Spot UV varnish: Gloss coating on specific elements (logo, graphics) 5. Hot stamping: Metallic text or design elements
Budget tip: Choose one premium finish and put it where the customer looks first, usually the logo, rather than paying for every finish at once.
How to Order Custom Packaging from MCI
MCI Eyelashes handles complete custom packaging as part of our private label service:
- Brief submission: Share your brand name, logo files (AI or EPS), color palette, and preferred box style
- Confirm the details: We come back to you on the box style, artwork and quantities before anything is produced
- Approval: You approve the final packaging design before bulk production starts
- Bulk production: Once approved, the packaging is produced with your order
Contact [email protected] with your brand brief to get started.
Frequently Asked Questions
What is the minimum order for custom eyelash packaging?
Packaging minimums depend on the box style and how complex the design is, and simpler boxes generally need lower quantities than elaborate ones. Contact us for a specific quote based on your design requirements.
Do I need to provide my own design for custom packaging?
You can send your own design files (AI, PDF or EPS format), or tell us your brand assets and requirements and we will quote design and production together with your lash order. Contact [email protected] with your brief.
How long does custom packaging take?
Packaging timing depends on the box style and how many rounds of approval you need. Tell us the style you want and we will confirm the timeline for your order before you commit. Contact [email protected] with your brief.