OEM & Private Label · March 28, 2026 · 9 min read · By Denis, Founder, MCI Eyelashes
Private Label Eyelashes: Complete OEM Manufacturing Guide (2026)
Private label eyelashes let you sell premium lash products under your own brand without manufacturing anything yourself. Here is everything you need to know about OEM eyelash manufacturing, from MOQ to custom packaging.
What Is Private Label Eyelash Manufacturing?
Private label (also called white-label or OEM) eyelash manufacturing means an established manufacturer produces lash products to your specifications — and you sell them under your own brand name.
You provide the brand identity. The manufacturer provides: - The product (lashes) - Custom packaging (boxes, trays, inserts) - Brand logo printing - Labeling and compliance documentation
Why private label? - Build brand equity instead of reselling generic products - Higher retail margins (typically 20–40% above unbranded equivalents) - Customer loyalty to your brand, not the manufacturer - Full control over pricing and positioning
Private Label vs OEM: What Is the Difference?
These terms are often used interchangeably, but there is a technical distinction:
| Private Label | OEM (Original Equipment Manufacturer) | |
|---|---|---|
| --- | --- | --- |
| Product | Existing manufacturer formula/style | Custom formula or style developed for you |
| Packaging | Custom with your branding | Custom with your branding |
| MOQ | Lower (often 50–200 units) | Higher (often 500–1,000 units) |
| Lead time | Shorter (2–4 weeks) | Longer (4–12 weeks) |
| Cost | Lower | Higher |
For most emerging lash brands, private label is the right starting point. OEM custom development makes sense once you have validated demand and a larger budget.
What Can Be Customized?
At MCI Eyelashes, our private label clients can customize:
Product: - Lash style (natural, wispy, dramatic, volume) - Fiber type (mink, silk, synthetic, PBT) - Band type (clear, black, invisible) - Length (6mm–18mm), curl (B, C, D, L), thickness
Packaging: - Box style (drawer, magnetic lid, window box, book-style) - Box size and material (kraft, rigid, velvet) - Logo printing (foil stamp, emboss, UV print, full-color print) - Interior lash tray (foam, velvet, acrylic) - Insert cards and instructions
Branding: - Brand name and logo - Color palette - Tagline and product names
MOQ and Pricing
MCI Eyelashes offers flexible MOQ for private label clients:
- Standard private label (existing styles + custom packaging): MOQ negotiable, typically starting at 100–200 units per style
- Custom OEM development (new style or formula): MOQ negotiable based on development scope
Cost factors: - Higher quantity = lower unit cost - Packaging complexity affects price (a simple kraft box costs less than a magnetic rigid box with foil stamp) - Custom development fees may apply for fully bespoke styles
Contact denis@mci-eyelashes.com for a private label pricing sheet tailored to your requirements.
How Long Does Private Label Take?
Typical timeline for a private label order at MCI:
- Inquiry and brief: 1–2 days
- Sample production: 7–14 days
- Sample approval: 3–7 days (your review)
- Packaging design and approval: 7–14 days
- Production: 14–21 days
- Shipping: 5–14 days (depending on destination)
Total: approximately 6–10 weeks from first contact to delivery.
Rush production is available for qualifying orders. Contact us for availability.
Frequently Asked Questions
What is the minimum order for private label eyelashes at MCI?
MOQ at MCI Eyelashes is 100 pairs per style. Packaging complexity can affect lead time on private label runs, so contact us at denis@mci-eyelashes.com for a custom quote and an exact timeline before you order.
Can I see a sample before placing a private label order?
Yes. MCI produces a physical sample (including your custom packaging mockup) before production begins. You must approve the sample before we proceed to full production. Sample fees may apply and are credited against the full order.
Do you provide FDA or CE documentation for private label products?
Import paperwork requirements vary by market. Tell us which country you are importing into and we will confirm exactly what documentation we can provide for your order before you commit. Contact denis@mci-eyelashes.com with your destination market.