OEM & Private Label · March 28, 2026 · 9 min read · By Denis, Founder, MCI Eyelashes
Private Label vs OEM Eyelashes: How the Two Routes Differ
Private label eyelashes let you sell premium lash products under your own brand without manufacturing anything yourself. Here is everything you need to know about OEM eyelash manufacturing, from MOQ to custom packaging.
What Is Private Label Eyelash Manufacturing?
Private label means the lashes are made to your specification and sold under your own brand name. You bring the brand identity. The factory brings the production.
At MCI Eyelashes a private label order can include: - Custom curl - Custom length - The material of your choice: mink, silk, synthetic or human hair - Custom packaging designed for your brand
Why private label? - Build brand equity instead of reselling generic products - Room to price for your brand, not only for the product - Customer loyalty to your brand, not to the manufacturer - Full control over positioning
Private Label vs OEM: What Is the Difference?
The two terms are often used as if they mean the same thing. At MCI Eyelashes they describe two routes:
| Private Label | OEM | |
|---|---|---|
| --- | --- | --- |
| What it is | A design developed for your brand | Your branding on an existing catalog style |
| What you choose | Curl, length, material, packaging | The catalog style and your packaging |
| Best for | Brands that want their own look | Brands that want to launch faster |
| MOQ | 100 pairs per style | 100 pairs per style |
OEM is the quicker route, because the style already exists. Private label takes longer because the design is new. Many brands start with OEM on a few catalog styles and move into private label once those styles prove themselves.
Read more on our private label eyelashes and OEM eyelashes pages.
What Can Be Customized?
At MCI Eyelashes, private label clients can customize four things:
Curl. Curl decides how the lash sits on the eye. Our eyelash curl types guide shows what each curl looks like, so you can name the one you want.
Length. Give us the lengths you want for each style.
Material. Mink, silk, synthetic or human hair. Our mink vs silk guide helps you choose between the first two.
Packaging. Boxes and inserts designed for your brand. Send your brand assets and your packaging requirements, and we quote the design and the production together with your lash order.
Your brand name, logo, colors and product names go on the packaging, so decide them before you brief us.
MOQ and Pricing
The minimum order for private label is the same as our standard wholesale terms: 100 pairs per style, with mix and match allowed across styles.
What moves the price: - Order quantity: a larger order usually lowers the cost per pair - Material: mink, silk, synthetic and human hair are priced differently - Packaging: a simple box costs less than an elaborate one - How much is new: a design developed from scratch costs more than an existing catalog style
Contact [email protected] for a private label price sheet tailored to your requirements.
How Long Does Private Label Take?
A standard 100-pair order takes 5 working days to produce. Larger orders, and private label orders with custom packaging, vary, so ask us for an exact timeline before you order.
You can keep a private label project moving by doing three things early: 1. Send a complete brief: curl, length, material and quantity for each style 2. Send your brand assets and packaging requirements together 3. Approve samples and artwork promptly, because waiting on approval is the most common cause of delay
Shipping time to your country comes on top of production time.
Frequently Asked Questions
What is the minimum order for private label eyelashes at MCI?
MOQ at MCI Eyelashes is 100 pairs per style. Packaging complexity can affect lead time on private label runs, so contact us at [email protected] for a custom quote and an exact timeline before you order.
Can I see a sample before placing a private label order?
Yes. Samples on existing catalog styles are free, and you cover the shipping. For a custom private label design, contact us at [email protected] and we will agree how to sample it before you commit to a full order.
Do you provide FDA or CE documentation for private label products?
Import paperwork requirements vary by market. Tell us which country you are importing into and we will confirm exactly what documentation we can provide for your order before you commit. Contact [email protected] with your destination market.