Pricing & MOQ · March 20, 2026 · 7 min read · By Denis, Founder, MCI Eyelashes

Wholesale Eyelash Pricing Guide: What Shapes the Price (2026)

Understanding wholesale eyelash pricing is essential before your first order. This guide explains what drives the price, how to work out your margin, and what to watch for when comparing suppliers.

Why We Do Not Print a Price List

Wholesale prices vary with the fiber, the style, the length and curl, the packaging and the quantity. That is why we do not print a price list here: a number that fits one style would mislead you on the next. We quote from the catalogue once we know what you want.

What you can do before you ask is compare like with like. Decide the material first, because mink, silk, synthetic and human hair sit at different price levels. Not sure which to stock? Read our mink vs silk lashes guide first.

When you request quotes, give every supplier the same brief: the styles, the number of pairs per style, and whether you want packaging. Quotes for different specifications cannot be compared.

What Affects Wholesale Eyelash Prices?

Several factors influence what you pay per pair:

1. Fiber type Mink and multi-layer volume styles usually cost more than synthetic ones. Synthetic lashes are typically the most economical.

2. Order volume (MOQ) A larger order usually lowers the cost per pair. Ask for the price at the minimum order and at the next quantity step, so you can see what growth would save you.

3. Packaging Lashes on a plain tray cost less than lashes in a custom branded box. The price of the box depends on its style and how complex it is.

4. Customization Existing catalog styles cost less to make than styles developed from scratch.

5. Supplier type A factory-direct manufacturer such as MCI Eyelashes sells without a middleman margin, which a trading company or distributor has to add.

MOQ Requirements by Supplier Type

The minimum order depends on who you buy from:

• Factory-direct manufacturer: sets its own minimum per style, usually the most flexible for a new brand
• Trading company: the minimum depends on the factory behind it, and you pay for the extra step
• Wholesale distributor: often sells in small quantities, at a higher price per pair
• Marketplace agent: minimums and prices vary widely, and so does quality

Recommendation: Source factory-direct whenever possible.

MCI Eyelashes is a factory-direct manufacturer in Purbalingga, Indonesia. MOQ is 100 pairs per style across all lines, and you can mix and match styles to reach it.

How to Calculate Your Retail Margin

Use this formula to evaluate any wholesale offer:

Gross margin % = (Retail price minus landed cost) divided by retail price, times 100

Here is an example with made-up numbers, for illustration only: - Wholesale cost: 3.00 per pair - Packaging: 0.50 per unit - Shipping (pro-rated): 0.25 per unit - Landed cost: 3.75 per unit - Retail price: 20.00 - Gross margin: (20.00 minus 3.75) divided by 20.00 = about 81%

Replace the example with the real figures from your quotes. Then subtract what is not in the formula: advertising, platform and payment fees, returns and discounts. A margin that looks large before those costs can be thin after them.

Red Flags When Comparing Suppliers

Before placing a wholesale order, watch for these warning signs:

• No sample available: Legitimate manufacturers offer samples
• No documentation: Ask for the paperwork your market requires, and check that it is real
• A price far below every other quote: Extremely low prices usually mean a quality compromise
• A minimum order far above what a new buyer can place: Reputable factories accommodate smaller first orders
• No clear lead time: Ask for the production time in writing
• No physical address or verifiable factory: Request factory photos or a video call

MCI Eyelashes is a direct factory in Purbalingga, Indonesia. We welcome live video tours of our production floor, just ask before you order.

Frequently Asked Questions

What is the cheapest type of wholesale eyelash?

Synthetic lashes are usually the most affordable wholesale option, although the price still depends on style, length and quantity. Compare quotes for the same specification. MOQ at MCI Eyelashes is 100 pairs per style.

Do wholesale eyelash prices include packaging?

Not always, so ask whether a quote covers the lashes only or includes packaging. Custom branded packaging (boxes, inserts, logo printing) is priced by design complexity and order volume. Contact us for a quote that covers both.

How much should I charge for eyelashes at retail?

Retail pricing depends on your market and brand positioning. Work from your landed cost (wholesale plus packaging plus shipping), check what comparable brands charge in your market, and leave room for marketing, fees and returns.