Eyelash Manufacturer for New Lash Brands: Where to Start
A new brand has no sales history to point to and no proof yet that a given style will sell. This page is for the founder placing a first order with nothing behind the brand except an idea: how to choose between OEM and private label with no product on shelf yet, what a first order actually needs beyond the lashes themselves, and how to test a style before it carries your name.
MCI Factory at a Glance
- Buyer type
- First-time lash brand founders
- Fastest start
- OEM on an existing catalogue style
- MOQ
- 100 pairs per style, mix & match allowed
- Samples
- Free on existing catalog styles, buyer covers shipping
- Production
- 5 working days for 100-pair orders
- Verification
- Live production-floor video call
Two Routes Into a Brand That Does Not Exist Yet
A founder with no product yet has two realistic ways to put something on a shelf. OEM puts your packaging on a style we already make, so the lash itself is proven before your brand touches it. Private label builds a lash to your own curl, length, material and packaging from the start, which gives you a design nobody else sells but takes longer to reach a finished product. Read OEM eyelash manufacturing and private label eyelashes for how each service works end to end.
Neither route needs a large order to start. Both use the same 100-pair-per-style minimum as our standard catalog, and you can mix styles to reach it on either path.
Why OEM Usually Comes First for a New Brand
A design built from scratch is a bigger bet when you do not yet know what your market wants. OEM removes that bet: the style already exists and already works, so the only new variable is your branding. Launch on an OEM style, sell it, and see which look your customers actually reach for before you spend time developing a curl and length nobody has tested on a real client.
Private label still has its place for a new brand, especially when a founder already has a specific look in mind that nothing in a standard catalog matches. The two paths are not exclusive: a style that sells well under OEM is a strong candidate to redevelop as private label once you know it works.
What a First Order Needs Beyond the Lashes
A lash order is only part of what a launch costs. Packaging, a brand name, a logo, and a place to sell from are decisions you make before you contact a factory, not after. MCI quotes and produces custom packaging as part of a private label order, and OEM styles ship under your branding on our standard tray, so decide your packaging direction early enough that it does not hold up your first production run.
A photography plan matters too. A lash looks very different in a flat product shot than on a real eye, and most buyers decide what to stock partly from how a style photographs, so plan to photograph your own samples rather than relying on a catalogue photo alone.
Testing a Style Before It Carries Your Name
Samples on existing catalog styles are free, and you only cover the shipping. Order more than one style before you decide, because a style that reads well in a photo does not always read the same way once it sits on a real eye next to the others.
Put the samples in front of a few people you trust before you commit pairs to any single look, and watch how the band sits and how the curl holds through a normal day, not just on arrival. For the full range to choose from, see the product catalogue, and request what you want to test through our sample request page.
Verifying Us Before Your First Payment
A first order to an overseas factory you have never dealt with is a reasonable thing to be careful about. Ask for a live video call to our production floor in Purbalingga before you send anything beyond the cost of shipping a sample, and use that call to see the specific style you are considering in production, not just finished stock on a shelf.
Placing Your First Order as a New Brand
A first order for a new brand usually follows this order:
- Decide whether OEM on an existing style or a private label design fits your timeline and budget.
- Request samples of the styles you are weighing, free except for shipping.
- Confirm your packaging direction, whether that is our standard OEM tray or a private label box built to your brief.
- Place the order at the 100-pair-per-style minimum, mixing styles if you want more than one on shelf at once.
- Production takes 5 working days for a 100-pair order, then your shipment goes out.
Frequently Asked Questions
Can a brand with no sales history order from MCI Eyelashes?
Yes. The minimum is 100 pairs per style whether you have sold lashes before or not, and samples let you test a style before you commit to that quantity.
Should a new lash brand start with OEM or private label?
OEM is usually the faster, lower-risk start because the style already exists, while private label suits a founder with a specific design already in mind. Many brands move a proven OEM style into private label later.
Do I need my own packaging ready before I place a first order?
Decide your packaging direction before you order, since it affects timing. OEM ships on our standard branded tray, while private label packaging is quoted and produced together with your lash order.
How can a first-time founder verify MCI is a real factory?
Ask for a live video call to our production floor in Purbalingga before sending any payment beyond sample shipping, and ask to see the specific style you are considering in production.
Can I move a style from OEM to private label once it sells?
Yes. A style that performs well under your branding through OEM is a reasonable candidate to redevelop with your own curl, length and packaging through private label.